Nakuba imakethe isakhula onyakeni odlule, izinkampani eziningi ze-crypto zisebenzise amakhulu ezigidi zamaRandi ekukhangiseni, njengezikhangiso ze-Super Bowl, ukuqanjwa kwenkundla, izincomo zosaziwayo, nokunye.Kodwa-ke, lapho yonke imali yemakethe iqina futhi izinkampani zidiliza abasebenzi ukuze nje ziphile emakethe yamabhere, lezi zinkampani ezisebenzise imali eningi ekukhangiseni esikhathini esidlule nazo zehlise kakhulu izindleko zazo zokumaketha.
Imali yokuthengisa ye-Crypto yebhizinisi iyehla
Ngokusho kwe-Wall Street Journal, kusukela i-Bitcoin yafinyelela ku-$ 68,991 ngoNovemba nyakenye, ukusetshenziswa kwemali kwezikhangiso yizinkampani ezinkulu ze-crypto ezisekelweni zedijithali ezifana ne-YouTube ne-Facebook ziye zehla, zehla cishe ngamaphesenti angu-90 kusukela phezulu.Futhi emakethe embi, ehambisana nokuntuleka kwemicimbi emikhulu efana ne-Super Bowl noma i-Winter Olympics muva nje, ukusetshenziswa kokukhangisa kwe-TV nakho kwehle kakhulu.
“Sekukonke, izinga lokuzethemba kwezomnotho omkhulu liphansi kakhulu njengamanje.Futhi lapho intengo ye-bitcoin iphansi, kuvame ukuba nokuzibandakanya okuncane ezinhlelweni zokusebenza namakhasimende amasha,” kusho uDennis Yeh, umhlaziyi wenkampani yocwaningo lwemakethe iSensor Tower.
Ngokusho kombiko, okulandelayo yizinguquko ekusetshenzisweni kwemali yokukhangisa kwedijithali ne-TV yezinkampani ezihlukahlukene ze-crypto ngalesi sikhathi:
1. Imali esetshenziswa yi-Crypto.com yehle isuka ku-$15 million ngoNovemba 2021 kanye ne-$40 million ngoJanuwari yaya ku-$2.1 million ngoMeyi, ukwehla okungaba ngu-95%.
2. Ukusetshenziswa kwemali kukaGemini kwehle kusuka ku-$3.8 million ngoNovemba kuya ku-$478,000 ngoMeyi, ukwehla cishe ngama-87%.
3. Ukusetshenziswa kwe-Coinbase kwehle kusuka ku-$ 31 million ngoFebhuwari kuya ku-$ 2.7 million ngoMeyi, ukwehla okungaba ngu-91%.
4. Izinkokhelo ze-eToro zicishe zifane, zehla cishe ku-$1 million.
Nokho, akuzona zonke izinkampani ezinciphise ukusetshenziswa kwazo kwezikhangiso.Imali esetshenziswe ezikhangisweni ze-FTX ngoNovemba wonyaka odlule yayicishe ibe yizigidi ezi-3 zamaRandi, futhi ngoMeyi kulo nyaka, inyuke cishe ngo-73% yafinyelela ku-$5.2 million.NgoJuni 1, imemezele ukuqashwa kwesihlabani se-NBA Lakers uShaquille.U-O'Neal usebenza njengenxusa lomkhiqizo.
Imboni ingena ebusika obubandayo
Ngaphezu kokushaywa ukwehla, abalawuli nabo baye banaka kakhulu imakethe ye-crypto ngenxa yamahlazo embonini yakamuva, futhi i-American Stock Exchange yaxwayisa abatshalizimali ngoJuni ngezinkampani ezithembele kakhulu ekugunyazweni kosaziwayo.
UTaylor Grimes, inhloko yezokuthuthukiswa kwebhizinisi esikhungweni sezokukhangisa saseMelika i-Martin Agency, uphinde wathi usethole izicelo ezingaphezu kweshumi nambili zeziphakamiso ezivela kuma-crypto brand ngo-2021 nasekuqaleni kuka-2022, kodwa lezi zicelo bezingakaqini njengakuqala. muva nje.
“Kuze kube yizinyanga ezimbalwa ezedlule, bekuyindawo entsha ebalulekile nendawo enobuhlakani obukhulu.Kodwa-ke, emasontweni adlule, izicelo zomile kakhulu, ”kusho uTaylor Grimes.
Kunoma yikuphi, i-boom inomjikelezo wayo, futhi lapho kunciphisa ukusetshenziswa kwemali ngesikhathi semakethe yebhere, izinkampani zinesikhathi esiningi sokugxila ekwakhiweni nasekuthuthukisweni.UMichael Sonnenshein, isikhulu esiphezulu senkampani yokuphathwa kwempahla yedijithali, iGreyscale, uthe sekuyisikhathi sokuthi imboni iphendukele ekufundiseni abathengi mayelana nezinzuzo nezingozi zamakilasi ezimpahla ezivelayo.
Kukhona nezinkampani eziningi ezikhetha ukutshala imali kuumshini wezimayiniibhizinisi, kanye nezindleko zemali kanye nobungozi obuvezwa ngezimayini ziphansi uma kuqhathaniswa.
Isikhathi sokuthumela: Aug-17-2022